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Longview IOT Dell YourID USAA Investments Insurance Sales Portal
Experience Education
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User Experience Portfolio - Daniel Fu
 
 

UX Strategy and Product Design

Daniel Fu

I am a UX/IA Strategist and Visual Designer with specialties in breaking down and understanding complex systems and requirements in order to design user-centric products and solutions. User experience, however, does not end at the screen interface; it extends to every interaction with an organization, starting with marketing and ending with product end-of-life. I help organizations maintain quality across the various services and offerings through encouraging UX research, testing, and design-focused process implementation in order to ensure great customer experiences.

 
 
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Projects

 
 
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Longview IOT

As the UX Product Lead at Carnegie Technologies for the Longview IOT project, I stepped into an already existing framework to help improve the information architecture and usability while also guiding the implementation of new functionality. Ultimately, I also worked to improve the production process and exposed areas of concern around the end-to-end customer experience.

 
 
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Dell YourID

Dell’s OEM server team approached Somnio Solutions, Inc. to design and develop a web interface to allow their customers to upload and customize their own white-label server launch screens, a process previously handled manually through phone calls, email, and spreadsheets. This project required a large amount of technical fact finding and user research supported by numerous interviews and user testing with the Dell team.

 
 
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USAA Investments Storefront

As a Senior Designer at USAA, my first project was to redesign the entire Investments Storefront ahead of the sell-off of the investments business to Charles Schwab and Victory Capital. The tight timeline along with a dated design system presented challenges for managing timelines and stakeholder expectations.

 
 
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Insurance Web Portal

During my time as a freelance UX Consultant with Levatas, Inc., I was heavily involved with their product design team in the redesign of a web portal used by the sales advisors for a large insurance provider. The amount of content was immense and poorly organized, necessitating an initial information architecture assessment and update before proposing a UX/UI approach for the application.