uxSitePlate_yourID_UB.jpg
 
 

Dell YourID

BACKGROUND

Client: 

Dell, Inc.

Request: 

Dell Enterprise OEM wanted a way for their customers to more easily and intuitively provide the right assets and content Dell needed to customize the branding for OEM enterprise server systems BIOS and startup screens. The current manual process was fraught with mistakes and rework, often requiring hands on support from Dell. 

Challenges: 

  • Little access to user base, so requirements were filtered through the client’s understanding.

  • Large team of stakeholders with multiple opinions, often at odds. However, they were invested and dedicated to the project!

  • The discovery period probably could have been lengthier in order to prevent some rework further down the line. 

Budget: 

$250K

 
 
dell1062_CMS_Sitemap.png

User Paths

Prior to design, we took the product requirements and determined the potential user paths for different internal and external stakeholders. I was responsible for parsing through the light user personas in order to determine multiple workflow paths and path overlaps

 
DellYourID3.jpg

Customer Interface

We designed an image upload interface that would automatically error check and provide feedback to the user for incorrect formats. We also provided a dynamic preview to show exactly how the logo  would appear in context with the existing template. 

DellYourID2Short.jpg

Project Manager Interface

Project managers needed to capture the information from the customer and begin a process for reviewing the submitted materials. We designed a timeline interface that allowed different Dell team members to track the project and hand off the necessary assets.

 
 

RESULTS

As usage of the site ramped up in the following months, the client reported seeing immediate results with turnaround times being cut from as high as 6 months down to as low as several weeks or less. Within a few additional months, they had secured a new budget and re-engaged Somnio for a series of updates to further improve the user interface and user friendliness of the system.

 

My Role: Creative Lead

Design Team: Rusty Kocian, Chrissy Cowdrey, Chris Latham

Client: Dell OEM

Agency: Somnio Solutions

Responsibilities:

  • User Experience Strategy

  • Creative Direction

  • Team Management

  • Requirements Documentation